End. Opens its first store in Milan in the historic Palazzo Venezia

British fashion brand, End. — a leader in streetwear fashion — has landed in Milan, with a new store in the historic Palazzo Venezia.

The store fit-out project — imagined by interior designer, Brinkworth London, in collaboration with ML Architettura and Tekne Spa — and brought to life by European commercial interiors specialist, Agilité called for the complete transformation of the 1,800 sqm space.

Set across three levels, the new store boasts impressive windows and a trio of entrances from Via Mercanti, Via Orefici, and Piazza Mercanti — making the space not only a shopping destination, but also a passageway between Milan’s busy streets.

Agilité began work on the store in March 2022 before handing over to the client in February 2023. Now open to the general public, the shop is dominated by a 15-metre-high central atrium — complete with a crystal ceiling — which connects all three levels via a quartet of elevators.

The site had already been upgraded by the owner from an architectural, structural, and plant engineering point of view, therefore Agilité's objective was to inject a degree of luxury by selecting best-in-class subcontractors, natural — and at the same time — valuable materials, as well as high-end finishes, fixtures, and furnishings.

Carrara marble inserted in resin concrete was chosen for the multiple levels, and on the ground floor, a 'scarpa' terazzo effect was achieved using 10,000 6.5 cm pieces of quarry marble, which were inserted by hand as the concrete was poured.

To set the stage for merchandising, all END. product displays and walls are clad in a mixture of marble, Grecian stone, terrazzo, brushed stainless steel, and wood.

The building meets the highest standards and requirements for LEED and BREEAM certification thanks to the strong emphasis on the materials chosen and the sustainable components. In the pre-construction phase, Agilité partnered with the Greenwich Company — which provided technical assistance to demonstrate the compliance of materials with LEED and BREEAM credit requirements, as well as providing support for the environmentally sustainable disposal of construction site waste and its computation.

A sophisticated BMS system has been installed, which monitors the building's climate control status in real time, to ensure safety and energy efficiency — an indispensable requirement and strategic objective for all the properties in the Generali Real Estate portfolio.

Technical Data Sheet

Client: END.
Designated Use: retail - clothing store
Where: Via Mercanti 21 - Palazzo Venezia - Milan
Ownership: Generali Real Estate (Tiepolo fund)
Architectural project: Aldo Cibic
Project fit-out: Brinkworth-London,UK
Works direction local coordination: ML Architettura
Systems design: Tekne spa
csp/cse: Romeo Safety Italia srl
General Contractor: Agilité Italia
Start of work September 2022 - End of work February 2023

Agilité Profile

Agilité is a pan-European company specialising in fit-out project development in the office, retail and hospitality sectors. With headquarters in Paris and offices in Milan, London and Luxembourg, it supports the growth and expansion of its clients across the continent by providing turnkey fit-out solutions.

The company offers a wide range of services: from initial consultancy for space planning to interior fit-out and feasibility assessment. Agilité manages the project at every stage, providing technical expertise on any specific aspect, thanks to a network of high-level professionals experienced in space planning, design and construction services, with a focus on the office, retail and hospitality sectors.

Major clients include Mozilla, Singapore Airlines, The Instant Group, Five Guys, Hydrafacial, Fred Perry and JD Sports. NBA, Lids, Lululemon, END, Ok-ta, Zedra, QBE, Aurel BGC, Big Mamma. www.agilitesolutions.com

For further information: Scriba PR | Alice Kelly | alice@scribapr.com | +44 01484 489 333