It’s a ‘slam dunk’ for the National Basketball Association (NBA) store in Berlin, with the space earning not one, but two special mentions in this year’s German design awards – for ‘excellent architecture’ and ‘retail architecture’.
The project (which you can read about, here) marks the largest NBA store in Europe, and formed part of a wider roll-out across the continent, which included the opening of outlets in Paris and London too.
Delivered alongside renowned architects Gensler, the space is commended for offering ‘immersive experiences for NBA fans, celebrating Berlin's diversity and showcasing NBA history with iconic details’.
The 1,100 sqm store houses an extensive range of official NBA and WNBA merchandise and memorabilia, as well as a customisation area, entertainment wall – complete with 16 wide-screen televisions – a neon basketball hoop and full-size basketball court outline across the shop floor.
Standing out to the judging panel were the interactive elements, including height comparisons, 3D hand measure-ups, a 2K gaming lounge and a multimedia screen. They also noted the flexibility and community-focused design which are central to making it a hub for all NBA enthusiasts.
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