- Completion Date:
Ensuring a consistent brand identity for global retailer’s refurb
UK-headquartered sportswear retailer JD Sports appointed Agilité Solutions to manage an extensive refurbishment project at its Nancy Houdemont store in North East France, which included the acquisition and upgrade of an adjacent unit.
The 300 sqm fit out – located within the CORA shopping mall – was designed to bring the shop in line with JD Sports’ global identity.
Leading the delivery was Agilité Solutions’ country manager (Italy), Maria Luisa Daglia, who is no stranger to JD Sports, having overseen the fit-out of no less than 20 stores across the continent.
With a strict design guide to follow, Agilité worked closely with the retailer’s preferred subcontractor, DIME Project, on crucial elements of the construction – to ensure the fascia, lightboxes and roller shutter remained consistent with JD Sports’ worldwide outlets.
Jean-Francois Henry, project manager (southern Europe) at JD Sports, said: “It was reassuring for the JD Sports project team to have Agilité Solutions – and Maria Luisa Daglia as a skilled leader – on board to execute this delivery.
“The team has a good understanding of our brand expectations, and their proven experience of working on demanding retail fit out projects – with tight turnaround time – was key, especially in a challenging period with all the COVID-19 constraints in the construction business.”
Scope of works: strip out, design, turnkey solution, construction, fit out, procurement, planning regulations, planning permissions, supplier management, brand consistency
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