Opening Lids’ first stores in Germany

Client / 
Lids Germany
Sector / 
Commerce de détail
Location / 
Berlin, Germany

With almost 2,000 locations across the globe, the opening of seven Lids’ stores in Germany marks the continuation of its wider European rollout – of which Agilité has managed all construction requirements.

lids logo

US-based sports retailer Lids is continuing its rapid expansion across Europe, with the first of its planned openings in Germany further bolstering new stores in the UK and France.

A P C E

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Planification

Having completed over 20 stores for Lids already, with a similar look and feel in each space – as well as standardised elements such as the point-of-sale area and Lids custom zones, the beauty of this retail rollout is that much of the model can be ‘lifted and shifted’ from store to store.

Alignement

As with most of these deliveries, each of the German outlets required a quick turnaround. Therefore, we produced a high-level plan, which the architects perfected and agreed with the client – three weeks later the stores were complete, and ready for merchandising.

We were also tasked with ensuring fire regulations were upheld, which involved consultations with experts in this field, as well as coordination with the teams installing water and electricity.

Communication

While the nature of retail rollouts lends itself to a slicker delivery process – it's very much not a one-size-fits-all solution across the board. Communication with all parties – both among the Agilité and client teams, as well as subcontractors – was central to the on-time, and on-budget deliveries so far.

Exécution

In Dresden, for example, there was no glass façade when we arrived on site – a crucial component of each Lids store. There is a definite struggle on the market at the moment due to difficulties to obtain metal frames, installation teams etc. Pure luck meant that a team became available when another retailer folded. Meaning we were able to prcure them and get the façade built and installed in the timeframe Lids desired.

In order to upload our sustainability commitments, we try to reuse as much as we can – including the flooring, ceiling, and cabling. What’s more, this approach helps to speed up the delivery process – saving the client time and money.

Throughout the years we’ve had requests to bring the unparalleled assortment of Lids to Germany, which has a massive headwear market. Germany has never seen anything like this, and we can’t wait to show them. Lids stores will offer the most robust assortment of products in the market, offering a mix of fashion and on-field sports headwear, apparel, and memorabilia. Germany has a strong fashion accessory market and a growing affinity for US sports, which fits into the core strengths of the Lids product offering.

BRITTEN MAUGHAN
PRESIDENT OF LIDS

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