Meet our fellow B Corp, IT Naturally 

At Agilité, we believe in learning from businesses that put purpose at the heart of what they do. .  

In this brand-new blog series, we sit down with fellow B Corps and purpose-driven organisations to hear their stories – from the decision to certify, to the challenges of continuous improvement, and the innovations shaping a more sustainable future.  

To kick things off, we’re speaking to Julie Bishop, one of two CEOs at IT Naturally about their journey to B Corp certification and how they’re redefining the technology as a service sector.

For readers who might not know you yet, tell us – in a nutshell — who you are, what you do, and what makes your business unique? 

IT Naturally is a multi-award-winning B Corp IT managed service provider based in Cambridgeshire. We deliver secure, sustainable, and scalable IT for businesses with 50+ users, from solid infrastructure and advanced cybersecurity to device management and sustainable technology practices. 

What makes us unique is how we do it. As a B Corp we put people and the planet first, delivering exceptional service through proactive management, continuous improvement, and genuine care for our customers and our team. We want our customers to have IT that just works, so they can enjoy not talking about IT. 

What inspired you to pursue B Corp certification, and what does being part of the community mean to your organisation? 

When we discovered B Corp, we knew it was the right thing for us, it was just what we were looking for. We didn’t have to reinvent ourselves, just formalise what we were already doing and align with the B Corp framework. 

Being part of the community reinforces that we’re not alone in wanting to use business as a force for good. It connects us with like-minded organisations that care about people, purpose, and planet as much as profit. It also means collaboration over competition; we can work together with other B Corp MSPs to help spread the word about sustainable IT. 

Certification isn’t the end point – it’s the beginning of continuous improvement. How do you approach that in your day-to-day operations? 

Absolutely, we wholeheartedly agree that certification was just the start. The process helps us see where we can go further. Since becoming certified, we’ve also achieved Carbon Neutral and Living Wage accreditation and increased our focus on building a responsible, transparent supply chain. 

Every year, we measure, reduce, and offset our carbon footprint, and we keep finding new ways to make a positive impact, both inside our business and beyond it. The yearly impact report helps us be transparent and proud of what we do each year.  

Being human is part of our everyday operations; we know that behind every IT problem is a human that needs to be met at their level. We see customer service just as much a part of sustainable IT as using recycled or remanufactured laptops. 

What’s one initiative, project, or policy you’re especially proud of that’s helping to create a more sustainable or equitable business? 

We’re proud that every employee at IT Naturally receives the same benefits, there’s no hierarchy or exceptions. One that’s been particularly meaningful is our BUPA healthcare, which includes full mental health support. Access to talking therapies has been invaluable for colleagues going through a tough time.  

We believe looking after our people’s wellbeing is just as important as looking after the tech they need to do their job well. 

Have you faced any challenges on your sustainability journey, and how have you overcome them? 

Reaching net zero is a huge challenge for us. I think it's a huge challenge for many, especially when you start from a position of already having a low carbon footprint. We’ve been measuring and reducing our emissions from day one, but that final stretch, getting to absolute zero, is complex. 

Our approach is to stay transparent, keep learning, and focus on genuine, measurable progress rather than quick wins. 

Looking ahead, what’s one area of focus or innovation you’re excited about for the future of your business? 

We’re excited about increasing transparency in data centre carbon reporting and the ability to choose where SaaS products are hosted. Being able to move workloads to lower-carbon environments will make a real difference and help customers make more informed, sustainable IT choices. 

Collaboration is key in driving change. Are there any partnerships, campaigns, or communities that have been particularly valuable for you? 

Definitely, we created the B IT Community with other B Corp MSPs and it's been a brilliant space for collaboration and learning. From podcasts to webinars and shared best practice sessions, it’s inspiring to connect with other purpose-driven IT businesses who are tackling the same challenges in different ways. 

What other B Corps do you admire, and why? 

We admire B Corps that use their influence to make tangible change, organisations like Tony’s Chocolonely, who are driving real impact by tackling child labour in their supply chain. That kind of commitment to doing the right thing, even when it’s hard, really resonates with us. 

If another company is considering becoming a B Corp, what advice would you give them before starting the process? 

Start by taking the B Impact Assessment and see where you stand. If you’re a long way off, that’s perfectly fine, it’s all about small steps and continuous improvement. 

Becoming a B Corp is a marathon, not a sprint. The fact that you’re thinking about it means you’ve already taken the first step. Focus on progress, not perfection. 

And finally, what does being a “better business” mean to you personally? 

For us, it always comes back to people. Everyone deserves to be treated with respect and kindness, whether they’re a customer, an employee, or part of our wider community. 

Being a better business means doing what’s right, even when no one’s watching, and making sure everyone we work with feels valued and supported. 

Thank you Julie and to IT Naturally for kicking off this new blog series in style. If you like what you read, you can connect with Julie on LinkedIn, here.