Meet our fellow B Corp, The Wellbeing Farm

As part of our ongoing series celebrating the values‑driven organisations within the global B Corp community, this month we’re shining a light on The Wellbeing Farm – a business that has built its reputation around the belief that events can (and should) do more than simply bring people together. Known for its creativity, character and commitment to doing things differently, the team behind The Wellbeing Farm has become a standout example of how purpose can shape an organisation from the inside out. We’ve been speaking to founder Celia Gaze about the thinking that drives the business, the realities of embedding impact in a challenging sector, and the role collaboration plays in strengthening the wider B Corp movement.

Who are you, what do you do, and what makes your business unique?

I’m Celia Gaze, the Founder and CEO of The Wellbeing Farm – a B Corp certified events and hospitality business based in Lancashire. We host weddings, corporate events, celebrations of life and conferences, all with a strong focus on wellbeing, sustainability and human connection. What makes us different is our commitment to designing events that leave people better than they arrived: energised, not exhausted. Purpose isn’t an add‑on for us; it’s built into every decision we make.

What inspired you to pursue B Corp certification, and what does the community mean to you?

After leaving an NHS Director role, I initially set out to build a conventional, profit‑focused business. It wasn’t until lockdown that I discovered the B Corp movement – and everything changed. B Corp gave language and structure to the kind of business I truly wanted to build, one that balances profit with people and planet. I love the B Corp community and connecting with like‑minded companies and purpose‑driven founders. I even created Business As A Power For Good / B Corp Fest as a way to bring this community together.

How do you approach continuous improvement day-to-day?

We use B Corp as a decision‑making filter, not a badge. Every operational decision starts with the same question: does this improve our impact without undermining commercial reality? For us, continuous improvement is driven by small, practical changes rather than grand gestures.

What’s one initiative you’re especially proud of?

‘Conscious Day’ (13th March) – a day designed to help individuals and organisations pause, reflect and make more intentional decisions. My hope is that it becomes a simple but powerful habit for businesses, schools and leaders.

Have you faced any challenges on your sustainability journey, and how did you overcome them?

I’ve experienced so many challenges that I ended up documenting them in a book: Why Put a Bowtie on a Llama? Cashflow, capacity and perfectionism have all tested us. Hospitality is a tough sector, but we’ve learned to prioritise progress over perfection and embed sustainability in ways that strengthen resilience rather than add pressure.

What excites you about the future?

Using our platform to influence beyond our own business. Through B Corp Fest, Conscious Day and speaking, we’re helping other businesses see sustainability as a growth strategy, not a cost.

Are there any partnerships, campaigns, or communities that have been particularly valuable for you? 

The B Corp network has been invaluable, alongside partnerships with charities, suppliers and other purpose‑led organisations that share our values. Collaboration has accelerated our learning and impact far more than working alone.

What other B Corps do you admire, and why? 

Any B Corp that’s honest about the “messy middle” – those proving that doing better is a daily practice, not a perfect story.

If another company is considering becoming a B Corp, what advice would you give them before starting the process? 

Don’t treat it as a marketing exercise. Be prepared to look under the bonnet of your business, ask uncomfortable questions and use the framework to genuinely improve how you operate

And finally, what does being a “better business” mean to you personally? 

For me, it means building something commercially strong, human at its core, and capable of leaving a positive footprint long after I’m no longer running it.

Thank you Celia and The Wellbeing Farm for taking the time to join our B Corp series. If you’re inspired – just like us – you can connect with Celia on LinkedIn, here.