Meet our marketing coordinator…Guillaume Agudo

Hear from marketing coordinator Guillaume Agudo in our latest staff Q&A! Passionate about music, Guillaume regularly puts his creativity to use in and out of his work at Agilité. 

Read on to learn about his passion… and his musical dream client!

Hello Guillaume! Firstly, tell us what inspired you to join the Agilité team? 

I was initially drawn to Agilité because I was looking for an international, English-speaking company. However, what truly inspired me to join the team are the core values that define Agilité — a strong commitment to sustainability, the emphasis on employee wellbeing and the trust that our leadership places in us to contribute meaningfully to projects.  

Can you share a little bit about what you do, and the role you play in the delivery of Agilité's projects? 

In my role as a marketing assistant, I coordinate our communication efforts across various channels, including social media, our website and internal communications. I ensure our messaging aligns with our core values while updating the website and creating engaging content. I also assist with on-site hoarding design and contribute to project proposals, helping to effectively communicate our vision and attract interest from clients. 

How would you describe our organisation and the work we do to someone who had never heard of Agilité before? 

We are a diverse and dynamic organisation that brings together talent from various nationalities. Our position allows us to serve as a gateway for brands entering the news territories within the European market. Our work focuses on delivering exceptional projects that combine creativity, strategic thinking and local insight — making a significant impact on both brands and communities. 

What has been your favourite Agilité project to work on, to-date?

While I don't work directly on projects, I've enjoyed collaborating on the street hoarding for General Motors’ ‘Cadillac City’ in Hamburg. It was a fantastic opportunity to blend creativity with our branding, resulting in an eye-catching presence for passers-by. Additionally, I had a great experience working with Cintia from A Beautiful Green and Alan Stenson from Neutral Carbon Zone on a series of informative videos.  

In your opinion, what makes Agilité stand out from the crowd? And how do you put your stamp on that distinction? 

Agilité stands out thanks to its adaptable, client-centred approach — treating each project as unique to deliver tailored solutions. Its proactive mindset fosters trust and collaboration, positioning it as a true partner in problem-solving. With a strong focus on sustainability, Agilité resonates with modern client values. As a marketing assistant, I focus on effectively communicating these strengths and building strong relationships to enhance our brand presence and support client engagement. 

Describe a defining moment in your career, and how it has shaped the work you do at Agilité?

Previously in my career, I have worked in environments where I felt stifled and unheard, which really limited my creativity. Now, at Agilité, I feel truly listened to and trusted, which has transformed my work and been defining for me. This freedom allows me to explore new ideas and be proactive, boosting my motivation. The culture here makes all the difference!   

If a dream client were to call, who would it be and why?  

As a passionate music fan and member of two music associations, my dream client would be Spotify. Working with them would be a fantastic opportunity. 

What excites you most about the future of Agilité? How do you see your role contributing to this vision? 

What excites me most about the future of Agilité is our commitment to pioneering sustainable practices in the construction industry. Our recent B Corp certification highlights our dedication to social and environmental responsibility. I see my role as a key part of this journey, helping to promote our initiatives, build connections and help showcase our projects, contributing to our growth and visibility in the market — ensuring people know that we remain at the forefront of sustainability and innovation. 

What industry changes or trends do you think will have the biggest impact on our sector over the coming year? 

The growing emphasis on sustainability and green building practices will significantly impact our sector. Another key trend is the return to office work, which requires us to adapt workspace designs to meet new demands for flexibility, collaboration and employee wellbeing. 

And finally, when you’re not at work, where are we most likely to find you? 

When I'm not at work, you’re likely to find me at CrossFit or out for a run. I’m also actively involved in a music association in Paris and contribute to music media. I also love spending time with family and friends, whether it’s relaxing at home or exploring new destinations.