Going with the flow for Alo Yoga's inaugural UK sanctuary

Client / 
Alo Yoga
Sector / 
Retail
Location / 
Kings Road, London

Worn by the likes of Hailey Bieber, Bella Hadid and Shawn Mendes, Alo Yoga is a US fashion and lifestyle brand which ‘sits at the intersection of fashion, function and fitness’ and is renowned for its studio-to-street performance apparel.

Alo Yoga’s physical footprint is a core element of the athleisurewear brand's engagement and growth strategy. Stores, referred to as sanctuaries, are designed to evoke a feeling of luxury and wellness, while offering an immersive shopping experience for a thriving community.

Alo yoga collage
A P C E

PACE is the secret to our success, find out how it helped us achieve our objectives below

Plan

The highly-anticipated opening – which saw its Instagram teaser viewed over 935K times – marks the first in a series of UK locations for Alo Yoga. With a loyal community of celebrity and influential fans, including the likes of Kendal Jenner and Taylor Swift, Agilité was chosen to translate the Los Angeles based brand’s identity onto the streets of London.

The 371 sqm, two-storey sanctuary on the iconic King’s Road follows Alo Yoga’s traditional style of clean, light and minimalistic spaces which keeps the focus on the products – as well as areas for visitors to ‘test’ clothing in on-site yoga studios.

Alo Yoga’s retail expansion model centres around convenience, guest experience and community – a thread that runs through the entire space. And, to minimise disruption during construction, Agilité ensured there was careful coordination of logistics, pedestrian management and deliveries, to ensure materials could be received on time and waste removed safely from the site – without impacting those passing by.

Working closely with the Royal Borough of Kensington and Chelsea, Agilité co-ordinated all deliveries within the council’s permitted working hours, carefully balancing timelines avoid early-morning disruption to the residents living in apartments along the King’s Road.

Align

Bespoke support systems were designed and built for the decorative display hangers, while reactive measuring and altering of large display screens ensured the finished product matched the aesthetic of the store.

Alo Yoga displays

The three-month delivery wasn’t without challenge though. And, with Alo Yoga trusting Agilité to act on its behalf, the team collaborated with the landlord to quickly resolve the building’s latent shell works, ensuring construction work could proceed on time.

Maintaining the look-and-feel of the brand’s US stores in the UK meant utilising local expertise to recreate certain features, too. Close collaboration with the electrical sub-contractor ensured six of the US-specified lighting solutions, central to brand identity, were compliant with British legislation.

 

Communicate

Frequent communication with the client’s US-based team was vital to ensuring the brand’s ‘bricks and mortar’ debut was ready on time, and to budget. Sharing 360° views of the site’s evolution via Holobuilder and maintaining live project updates through Procore reassured the Alo Yoga team as it was kept informed of progress in real-time.

With suppliers spread across the globe, coordinating phased deliveries of the client’s millwork, which was shipped from Spain, was vital to ensuring fittings arrived only when they were ready for installation – avoiding disruption for the landlord and other trades’ storage spaces. What’s more, the US-specified flooring was shipped directly from Italy, with Agilité facilitating a smooth passage through UK customs to ensure the product made it to site on-time.

To maintain momentum, regular meetings between the project management team and tradespeople were important for ensuring weekly tasks were identified, planned, and completed – with this commitment to communication undoubtedly contributing to the smooth close-out process. All key snags were cleared prior to the store’s opening event, thanks to collaboration between Agilité and store’s opening team.

Execute

With so many notable elements to the project, one key focal point is the staircase connecting the two floors. Agilité oversaw its journey from a pile of raw materials in a Brighton warehouse to a successful installation on one on London’s most iconic streets.

Delivery and installation of the five-tonne staircase took place from 07:00-09:00 on a Saturday morning to avoid disruption to residents. For the tricky task of manoeuvring the stairs into place, a bespoke hoist system was created, to move the centrepiece through the double doors and into position.

The store opened to the public on 17th November 2023 with crowds of people flocking to the opening party. It’s fair to say that Agilité’s local knowledge was vitally important in alleviating the teething problems often associated with brands looking to expand into a completely new geography.

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