Retail roll out for Fred Perry: a new Hamburg home

Client / 
Fred Perry
Sector / 
Retail
Location / 
Hamburg, Germany

Realising retail ambitions in Hamburg

Overseeing the delivery of Fred Perry’s latest outlet – creating an inspirational space incorporating a design which conveyed the ‘feeling’ of the iconic brand.

Following a trio of successful permanent store deliveries for Fred Perry – as well as a fourth pop-up shop – Agilité was appointed to complete the fit-out of the international retailer’s first flagship location in Hamburg city centre.

A P C E

PACE is the secret to our success, find out how it helped us achieve our objectives below

Plan

Marking the fifth project delivery for Fred Perry, the Hamburg store saw Agilité once again tasked with bringing the retailer’s bold vision to life – through carefully curated décor decisions and finishes, as well as strict adherence to the brand’s clear visual identity.

Align

Completed in summer 2021, the 200 m² scheme required the complete renovation of the space – including demolition, fit out, decorations, and a remodel of the existing façade.

Communicate

Agilité delivered a full turnkey solution, managing all landlord approvals and coordination, as well as acting as the go-between for all external vendors – including the management and coordination of all third-party suppliers and labour – throughout the two-month delivery.

Execute

Delivered in just seven weeks Agilité handled all design coordination and project management to ensure the project remained on time, and to the high brand standards Fred Perry set.

Further to the construction and fit-out work, we managed the procurement and installation of exterior signage, as well as refreshed decoration and finishes throughout the interior space, alongside electrical and data distribution, and sales floor fixtures.

Marking the fifth project delivery for Fred Perry, the Hamburg store saw Agilité once again tasked with bringing the retailer’s bold vision to life

Case Studies

Explore our commercial interiors portfolio to learn more about the fit out and refurbishment projects we have delivered and the exciting brands we have worked with.

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