Going ‘over the top’ for JOTT in Giverny.

As a brand that’s grown exponentially over the last decade, with a raft of wholesale and boutique openings, it’s understandable that JOTT’s clear brand identity is central to its curb appeal.  

As is the case with most globally recognisable retailers, success often translates into a strict set of brand guidelines – put in place to ensure stores are instantly recognisable across the world. Meaning Agilité’s experience of retail rollouts came in handy when creating JOTT’s new home inside McArthurGlen Paris-Giverny. 

Responsible practices were a key part of the project from the offset, and saw Agilité working closely with the client’s dedicated waste management sub-contractor, who ensured any waste was properly, and responsibly, disposed of.  

Engaging in the design development phase was pivotal to the success of the project – given the standard design template for all JOTT stores. While the client provided the initial plans, it needed to be adapted to the unique dimensions of store – calling for collaboration with architects and Agilité applying for the necessary permits to complete the work, which added a further layer of familiarity and efficiency to the process.  

Ultimately, this partnership allowed for creativity to strike a delicate balance between replicating a brand identity and ensuring the client's vision seamlessly integrated with the store's individual characteristics. 

When unforeseen delays arise, it’s Agilité’s responsibility to do its best to mitigate the impact. Effective communication and cooperation with suppliers were of extra importance throughout this project, due to long delays in lead times for key items. 

The project was a success thanks to the flexibility of our contractors – their adaptability played a pivotal role in efficiently managing and addressing obstacles, contributing significantly to the store meeting the client’s expectations. 

Despite external influences, Agilité was able to complete on time, and within budget. The brand new, open-plan store – also features a kitchenette, staff and storage rooms – was able to open on time, thanks to Agilité’s dynamic approach. 

Diligence in all aspects, particularly strong communication with the client, and adherence to JOTT and Agilité’s high sustainability standards were key to the success of this execution.