A state-of-the-art outlet for NBA in Berlin

Client / 
NBA Berlin
Sector / 
Commerce de détail
Location / 
Berlin, Germany

Overseeing the project, retail giant, Lids — which is partly owned by Fanatics — turned to Agilité to help bring to life the first official National Basketball Association (NBA) store in Germany.

The National Basketball Association (NBA) and Fanatics, is a global leader in licensed sports merchandise.

The state-of-the-art NBA store – located in Potsdamer Platz, a brand-new urban epicentre, home to 90 stores, in the heart of Berlin’s dynamic shopping community – is open for business following a 16-week fit-out programme.

A P C E

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Planification

Joining forces with the esteemed design and architecture firm, Gensler, the Agilité team worked on the blank canvas – using bespoke fixtures and fittings designed to showcase the NBA, its history, and current teams.

The 1,100 m2 space was required to house an extensive range of official NBA and WNBA merchandise and memorabilia, as well as a customisation area, an entertainment wall complete with 16 wide-screen televisions, a basketball hoop built-In neon, and a full-size basketball court outline across the shop floor.

Alignement

The sizeable shop floor is operated by retail giant Lids, which is partly owned by Fanatics, and builds on Lids’ physical retail expertise to provide fans with an authentic NBA shopping experience.

Communication

Having successfully completed NBA stores in London and Paris, the Agilité team was experienced in the intricacies of a retail delivery for the US sports brand.

Collaborating with a team of sub-contractors and suppliers — while maintaining regular communication with the overseas client — the project was delivered on time, and to an impeccable standard.

Exécution

Thanks to accurate planning and strong communication lines throughout, the team was able to round off the project with a smooth, stress-free handover — delivered within the agreed timeframe and to specification.

Lids is thrilled to welcome the first NBA store to Berlin. The vibrancy of the new Potsdamer Platz will provide the perfect setting for the contemporary space which will offer the widest assortment of NBA products in the country, including fan apparel and fashion inspired by basketball culture in the U.S. NBA’s growing European following gives us faith that this new store in Berlin will mirror the same triumph as London, Paris, and Milan stores — serving as a destination for both locals and tourists.

BRITTEN MAUGHAN
LIDS SPORTS GROUP PRESIDENT

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