Connecting people with the power of hybrid hospitality

Client / 
The Social Hub
Sector / 
Location / 

The Social Hub, an Amsterdam-based hybrid hospitality concept, makes its UK debut.

the social hub logo

Creating a groundbreaking space for Glasgow’s travellers, students, business people and neighbours to learn, stay, work and play.

The Social Hub

PACE is the secret to our success, find out how it helped us achieve our objectives below


An award-winning hybrid hospitality concept, the Social Hub’s highly-anticipated Glasgow opening marks the 18th European property for the Amsterdam-based company – and its first in the UK.

Combining a four-star hotel, student accommodation, co-working space and leisure facilities, the £90 million, 20,000 sqm Scottish new-build saw Agilité fit-out 4,500 sqm of communal space – including the hotel reception, food and beverage space, and a dedicated coworking area.


Believing a better society is created when people with vision and talent come together from all walks of life, The Social Hub generates concrete value for the communities in which it operates by creating unique spaces that foster community-building.

Located in Merchant City, one of Glasgow’s most storied and stylish districts, the space has been specially created to inspire and connect creative minds and is bolstered by an impressive programme of purpose-driven events. As a result, Agilité’s work needed to fit in with the client’s exacting ambitions – and proven success model.

The Social Hub’s social responsibility was brought to life even before the building opened its doors, as Agilité approached the Glasgow Collective in a bid to reduce waste on site by identifying materials and products the charity could reuse – collecting the items and avoiding multiple skips being sent to landfill.


With multiple specialist trades and partner contractors on site at any one time, the 10-month project required careful coordination throughout – with Agilité’s scope of work running concurrently with the base build contractor’s construction of a 400+ bedroom student accommodation facility.
Working across two of the 10 floors – ground and first – Agilité forged and maintained close communication with the main builder and its other subcontractors – ensuring all parties were unhindered in their deliverables.

As well as renting a temporary office in Glasgow to be closer to the client – due to limited space to set up a ‘base’ within the site itself – Agilité established a regular meeting schedule between the internal team, client and subcontractors to monitor progress throughout, while additional two- and four-week ‘look-ahead’ meetings offered visibility into any potential impact to the programme.

Working collaboratively with the two architects – HFM for building control and planning, and Brinkworth for the design concepts – Agilité translated the concepts into reality, utilising HoloBuilder and Procore to share and report on developments in real-time.


Catering to a diverse community of tourists, students, businesspeople and locals, and with a mission statement that centres around connectivity between different social groups, the design of the space needed to provide the right kind of backdrop.

Offering room for up to 222 co-workers daily, on the first floor Agilité created options to suit a range of professionals, including quiet and flexible spaces as well as meeting rooms and private offices – all incorporating elements of bespoke joinery. Meanwhile, on the ground floor, Agilité brought to life the impressive hotel reception area, food and beverage space, gym, multipurpose auditorium, kitchen, and toilets.

As pioneers in the hybrid hospitality industry, I am excited to see the impact our Glasgow Hub will bring to the community through our spaces and experiences, ones that blur the boundaries of traditional hospitality offerings through our relentless ambition to create a better society, together with all those who walk through our doors.

Charlie MacGregor
CEO and founder of The Social Hub

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