NBA and Fanatics open first NBA Store in Paris

29th Jul 2022

In the wake of a successful retail roll-out in London for National Basketball Association (NBA) and Fanatics, Agilité is delighted to share  alook inside the latest store – in Paris, France.

To find out more about the newest opening on the continent, read the official press release from NBA Communications, below.

- New Three-Floor NBA Store Operated by Global Retail Giant Lids Features Latest NBA and WNBA Merchandise -

 The National Basketball Association (NBA) and Fanatics, a digital sports platform and one of the largest global providers of licensed sports merchandise, today announced the opening of the first NBA Store in Paris.  The new store, operated by retail giant Lids and located at 20 Boulevard Saint-Michel in Paris’s Latin Quarter, marks the third NBA Store in Europe, joining London and Milan.

The more than 300-square-meter, three-floor store features an extensive range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson.  The store also features exclusive NBA Paris-branded apparel and novelties as well as a customization area where fans can personalize NBA jerseys and hats for all 30 NBA teams.

“We are excited for Lids to open our first NBA Store in Paris, a city with tremendous passion for our league and the game of basketball, which will continue with the upcoming NBA Paris Game in January 2023,” said NBA Europe and Middle East Senior Director, Global Partnerships Steve Griffiths. “Together with Fanatics and Lids, this new and interactive NBA shopping experience will allow us to further meet the needs of our growing fanbase in France.”

“Lids is thrilled to bring the first NBA Store to Paris,” added Lids Sports Group President Britten Maughan.  “Located on Boulevard Saint-Michel, the store will offer the widest assortment of NBA products in the country, including fan apparel and fashion inspired by basketball culture in the U.S.  The NBA has a broad appeal globally, and we’re confident this new store in Paris will follow the success of those in London and Milan, serving as a destination for both locals and tourists.”

As part of the league’s collaboration with Fanatics and building on Lids’ physical retail expertise to provide fans with an authentic NBA shopping experience, additional NBA Stores outside the U.S. operated by Lids are scheduled to open this year.

Locations and details will be announced at a later date.

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